Do you know what is “Sanpo-yoshi”?

In the Edo periods, Japan had a class of top-tier merchants known as Omi Shonin (近江商人). Sanpo-yoshi is a valuable idea even in the context of modern society. The ‘three-way satisfaction’ it refers to means that what benefits you, should ultimately also benefit your partners and society at large.

“Sanpo-Yoshi” (Three way satisfaction) means:

Good for the SELLER（売り手よし）

Good for the BUYER（買い手よし）

Good for SOCIETY（世間よし）

The Omi merchants enjoyed thriving businesses through their famously good relations with customers and the local communities they worked in. They generously put their profits back into philanthropic activities that benefited the whole community, such as building bridges and schools. It is our hope that more and more people will embrace the sanpo-yoshi spirit─to make the world a much brighter and happier place.

Sanpo-yoshi is a valuable idea even in the context of modern society. The ‘three-way satisfaction’ it refers to means that what benefits you, should ultimately also benefit your partners and society at large.

It is our hope that more and more people will embrace the sanpo-yoshi spirit─to make the world a much brighter and happier place.
We ask for your cooperation in spreading the harmonious sanpo-yoshi spirit!